tag:blogger.com,1999:blog-34218279.post4552474587773283795..comments2024-03-29T07:14:38.160-04:00Comments on Dystel & Goderich Literary Management: Endangered book ads?DGLMhttp://www.blogger.com/profile/03594925221862242748noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-34218279.post-16795763392848230902015-09-19T03:18:00.589-04:002015-09-19T03:18:00.589-04:00I say many thanks to Mr. admin website I read this...<br />I say many thanks to Mr. admin website I read this, because in this website I know a lot of information information that I did not know before his<br /><br /><a href="http://goo.gl/mlMGN6" rel="nofollow">Cara Mencegah Penyakit Wasir Dan Obat Alaminya</a> <br /><a href="http://goo.gl/wVsaa3" rel="nofollow">Obat Laringitis Ampuh</a> <br /><a href="http://goo.gl/PHw8k5" rel="nofollow">Obat Gastroenteritis Tradisional</a> <br /><a href="http://goo.gl/dYIxOc" rel="nofollow">Obat Herbal Hidronefrosis</a> <br /><a href="http://goo.gl/mlrh2T" rel="nofollow">Tips Menurunkan Kadar Gula Darah Penderita Diabetes</a> Anonymoushttps://www.blogger.com/profile/00472094084252487231noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-60110713338549296942010-02-11T11:37:34.149-05:002010-02-11T11:37:34.149-05:00The problem with advertising is that you can't...The problem with advertising is that you can't measure your success. If I see a book on NPR or Oprah for that matter, it might take an ad to remind me to buy it. You can't rule out the cumulative effect. Also, if no one buys book ads, we won't see book reviews, which are big motivators in my family. Sometimes you have to support an institution (buying expensive ads) so it will be there when you need it.(reviewing your book)Unknownhttps://www.blogger.com/profile/07032863076259262847noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-75462524359425666922010-02-10T15:03:16.669-05:002010-02-10T15:03:16.669-05:00Thanks for these thoughtful answers, which really ...Thanks for these thoughtful answers, which really are instructive. Publishing houses would do well to do a better job of targeting the on-line space to build word of mouth. But much as i see the writing on the wall, I can't help but mourn the passing of regional book review sections (and regional newspapers)which are the inevitable byproduct of falling ad revenue. I too make my reading decisions based on a combination of reviews and word of mouth. I'm also in the fortunate position of havng books thrust in my hands with an accompanying "you MUST read this." I almost always dip in, and if it grabs me, I feel it only fair to keep going.DGLMhttps://www.blogger.com/profile/03594925221862242748noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-57684413621767471642010-02-10T12:50:22.534-05:002010-02-10T12:50:22.534-05:00Mary Witzl:
John Scalzi is an SF author with a hi...Mary Witzl:<br /><br />John Scalzi is an SF author with a high-traffic blog at http://whatever.scalzi.com. One of the things he regularly posts is a "Big Idea" column, showcasing other authors and the central idea that got them started on whatever book they have coming out next. It's focused on SF/F, but he does a nice variety of forthcoming work.<br /><br />It's inspired me to pick up the awesome YA novel The Forest of Hands and Teeth (by Carrie Ryan), and more recently, Malinda Lo's Ash.Angela Korra'tihttp://www.angelakorrati.comnoreply@blogger.comtag:blogger.com,1999:blog-34218279.post-45880393613906248732010-02-10T10:46:41.806-05:002010-02-10T10:46:41.806-05:00As for "what works..." Word of mouth is ...As for "what works..." Word of mouth is king. Facebook's Virtual Book shelf. NPR. Blogs. I rip out hundreds of slivers about interesting things I find in everything from the New Yorker to Entertainment Weekly, those, however, more often than not, end up washed in my pajama pants. <br /><br />I am also most driven by finding things for my stduents to read, so if I think a book's appeal or theme matches one of my courses, I am much more likely to turn that ripped out ad into a purchase.Costalhttps://www.blogger.com/profile/10980065318162991577noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-24019814577552179912010-02-10T10:39:17.236-05:002010-02-10T10:39:17.236-05:00LOL about the beret...I have spent many a lost min...LOL about the beret...I have spent many a lost minute considering the purchase of a poke boat, though.Costalhttps://www.blogger.com/profile/10980065318162991577noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-1371105832881276242010-02-10T00:33:10.602-05:002010-02-10T00:33:10.602-05:00I don't really pay attention to print ads at a...I don't really pay attention to print ads at all, whether for books or other things. My eyes pass over them without really registering.<br /><br />However, I can't say that they have NO effect because if I'm trying to decide between two books and I've heard of one somewhere (but can't remember where) and haven't heard of the other, I'll buy the one that triggers a memory. Usually that memory is caused by twitter or blog mentions, but it could also be from an ad.Sarah N Fiskhttps://www.blogger.com/profile/15336889385096937607noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-62107904854063174442010-02-09T23:34:48.008-05:002010-02-09T23:34:48.008-05:00I bought a book—from an ad in The New Yorker no le...I bought a book—from an ad in The New Yorker no less—called <i>The Story of Stupidity</i> which turned out to be someone's self-published thesis. I still have it on my shelves,Donhttps://www.blogger.com/profile/08437818869878209929noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-65155021364645640092010-02-09T18:47:13.362-05:002010-02-09T18:47:13.362-05:00I don't read magazines or newspapers -- I have...I don't read magazines or newspapers -- I have the internet -- so I don't think I have seen a print ad for a book in the last 5+ years.<br /><br />However, I do read the newsletter sent out by the Sci Fi book club and I have purchased a ton of books after leafing through that newsletter.<br /><br />After that, I hear about most new books from Chuck Palahniuk's official website, The Cult or its sister site, The Velvet.evilphiliphttps://www.blogger.com/profile/10100843889719733921noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-10792934862974473462010-02-09T18:44:20.177-05:002010-02-09T18:44:20.177-05:00Does an ad cause me to buy a book? Never. Does a ...Does an ad cause me to buy a book? Never. Does a review cause me to buy a book? Sometimes. Do recommendations cause me to buy books? Often. These could be word of mouth, something I read, or amazon's predictions for what I will like.Colette Martinhttps://www.blogger.com/profile/11685539849318739675noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-38489258311733042992010-02-09T13:53:13.478-05:002010-02-09T13:53:13.478-05:00My girlfriend reads most of her books based on rec...My girlfriend reads most of her books based on recommendations from her friends. The last book I was recommended was an old R.A. Salavtore book, but that was back when I was in high school. As a working adult guy, I'm more often recommended non-fiction than fiction.<br /><br />So how do I find out about books? Movies based on books, books in front of the bookstore, and author's websites. I like reading Neil Gaiman's website, and I read his comics as a kid. I have also been picking up books that are in the series LOST out of curiosity. As for reviews, I really only care about the amazon reviews. Newspaper reviewers come across as too pompous. I don't care if it's good lit; I just want to read a good story.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34218279.post-43933826405829429622010-02-09T13:37:03.605-05:002010-02-09T13:37:03.605-05:00Angela has pretty much said it all for me, though ...Angela has pretty much said it all for me, though I've never heard of John Scalzi's column and do not buy ebooks (yet). <br /><br />Word of mouth, blurbs or reviews by trusted authors/bloggers, and the occasional browsing session work best for me.Mary Witzlhttps://www.blogger.com/profile/06458299046574564155noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-9148622727685074532010-02-09T13:22:51.005-05:002010-02-09T13:22:51.005-05:00As a reader of primarily genre novels, I've al...As a reader of primarily genre novels, I've always found that the stuff I'm most interested in reading doesn't get that big budget attention. So no, I am pretty much never influenced by book ads--or for that matter, book trailers--when it comes to buying books.<br /><br />Here's what does hook my interest, in no particular order:<br /><br />1) My Amazon Recommendations list. "If you liked this, you'll probably like this other thing" works pretty well with me.<br /><br />2) Occasional ads placed on sites I'm visiting anyway, such as Tor.com or Smart Bitches Trashy Books.<br /><br />3) Blog posts by authors I regularly follow, who often mention forthcoming books by their colleagues.<br /><br />4) Review posts by people on my Friends list, or review blogs I'm following, of which there are a couple.<br /><br />5) John Scalzi's "Big Idea" column, which has influenced me to grab at least two books off the top of my head.<br /><br />6) Good ol' fashioned browsing in the bookstore: i.e., thinking 'hey that looks like fun' when I see a cover, reading the blurb on the back, and thinking 'sure why not'.<br /><br />7) Fictionwise's "featured books" sections on their homepage, which have occasionally gotten me to snag ebooks I wouldn't otherwise have bought. Same for the targeted discounts they send me on their newsletters.Angela Korra'tihttp://www.angelakorrati.comnoreply@blogger.comtag:blogger.com,1999:blog-34218279.post-80576857433275297492010-02-09T13:22:07.302-05:002010-02-09T13:22:07.302-05:00I always liked the print ads because I have such a...I always liked the print ads because I have such a poor short-term memory: I might see a book mentioned online but then I tend to drift onto the next page or link and soon forget. With an ad (or review) in print, I tear it out if I like it, and put it in my handbag or coat pocket for the next trip to the bookstore. <br /><br />Our local bookstore makes good use of print ads too, pinning them up for people to browse to help promote the titles in store.Susan at Stony Riverhttps://www.blogger.com/profile/10385202649291774852noreply@blogger.comtag:blogger.com,1999:blog-34218279.post-81624245013609507532010-02-09T13:07:10.624-05:002010-02-09T13:07:10.624-05:00At my day job I work for an international nonprofi...At my day job I work for an international nonprofit with a healthy marketing budget. I have stopped running almost all ads after research confirmed my suspicion that they were not motivating -- triggering, in other words -- the "purchase decision."<br /><br />(I'm being cagey on purpose; my company doesn't sell products but the thinking is similar: we want people to do something.)<br /><br />What does work? Word of mouth. I am pouring the money I might have spent in advertising into grass-roots efforts to get people to recommend various things in person. And while surely a print ad can drive awareness in general, and word-of-mouth tends to occur when there's awareness, the astronomical cost of print ads, combined with the difficulty of tracing ROI, makes them untenable for me. I just can't justify spending the money on advertising when other things are more effective.<br /><br />OK, rant over!S R Woodhttps://www.blogger.com/profile/08934872671798326776noreply@blogger.com