Memoirs don't sell?

by Jane

So I just saw this story about Justin Bieber’s memoir at age 16 (which really isn’t a memoir because that would be ridiculous, right?), and it made me think of a recent experience I had with a project in this category.

We had discovered an author who had previously published a couple of true crime books but who now sent us material for a possible memoir. Her voice was simply superb and I was thrilled as, after all, this is why we do what we do—to find those voices that stand out. The discovery of wonderful writing is what our business is all about.

We helped this writer develop her proposal and I thought we would put it into the newsletter we distributed last May and sell it shortly thereafter. First, though, I thought I would send it to three publishers just to test the waters. I picked three very good publishers and three very good editors. And despite the fact that the material was superb and the publishers and editors were very strong, they all turned down this excellent proposal. Why? Because their marketing and sales people said that “memoirs don’t sell.” At one of the houses I submitted to, the editor didn’t even take the time to read the material.

I found this absolutely shocking, but I wasn’t giving up. I couldn’t believe that in the business of reading people weren’t reading.

And so some weeks later, after the newsletter had gone out and a number of editors had expressed interest in my client and her work, I sent the proposal out to several other houses. We had seven bids at auction and in the end the material ultimately went to Knopf, a terrific publisher. We sold it well. Fortunately there are those in our business who still do read and who aren’t daunted by purely commercial considerations, and all I can think is thank goodness for that!

Do you all read a lot of memoirs?

The strategy of building a client

by Jane

Every once in a while, we are asked why we signed a particular client and what the process was like, specifically what appealed to us about the client and/or the project in the first place, what strategies we used to build that client’s career and how things went from when they first contacted us until now.

Naturally, I have many different stories that could answer this question but one of my favorites is that of Thomas French, a hugely talented journalist and author.

In the fall of 1988, I read a series Tom had written for the St. Petersburg Times about a murder case in Gulfport, Florida, a case where the small town detective ended up arresting one of his best friends and charging him with rape and first degree murder. It was a fascinating case with lots of twists. As I do when I read interesting and compelling material, I called Tom immediately and told him I thought that the series would make a terrific book.

Tom became a client and together we created a super book proposal which we sold to St. Martin’s Press. The book was published first in hardcover in 1991 and then a year later in paperback. It turned out to be a terrific success; it’s still in print and continues to sell today.

In the decades since, I have advised Tom on his other book projects and I think he and I have taught each other a lot. We have talked about the continuing challenges of writing, about the business of publishing, and the differences between the two. I have analyzed for him why this project can snag a contract and why that one will not. Over the years, when Tom found himself having trouble with one of his sources or stuck at a certain point in the writing of a book, I have listened and tried to help him see the big picture. Working in this way allowed Tom to focus on what he wanted to focus on--the reporting and writing and the storytelling and everything else required to wrestle another page, another chapter, another book into publication.

In 1998, Tom French won the Pulitzer Prize for series he did for the St. Petersburg Times entitled “Angels and Demons,” and we actually sold a movie option of the series.

Now, Tom’s third and I think best book to date is about to come out. In July, Zoo Story, an account of life and death inside the Tampa zoo, will be published by Hyperion; it has required six years of immersion reporting, interviewing and writing. For me, it has been exhilarating to watch Tom develop this incredible tale, and I am eagerly anticipating its success.

Now, once again, we are in the early stages of discussing new projects which Tom will develop in the next several months.

When the agent/author relationship unfolds as this one has it is incredibly fulfilling. In fact it is why I continue to love what I do. Strategizing literary careers and developing successful authors is challenging, sure, but it is also enormously satisfying to watch our clients grow and succeed.

Why I signed up....

by Jim

Story time! In January 2008, I received a query for a historical romance novel from an author who was friends with one of my clients and critique partners with another client of the agency. I do represent romance novels and have expressed that I’m open to historicals, but it’s not a subgenre I work in often. That aside, the author, Darcy Burke, had crafted an excellent query, and it didn’t hurt that she had references. So I requested and read her novel Glorious.

The novel was quite strong, but I decided to pass. For a real peek behind the curtain, here’s the letter I sent Darcy passing on the project:

Dear Darcy,

Thanks much for the opportunity to consider Glorious, which I read with great interest. Unfortunately, I’m going to be passing at this time.

This was a tough one for me. You’re obviously a talented writer, and this could very well be a marketable manuscript. That said, historical romance is a category that I really don’t know. When I venture into new genres for the first time, it has to be with a book that I’m completely blown away by. Without that driving passion, my inexperience in the category prevents me from being the best possible agent for the project. Though I did very much enjoy this read, I’m not ultimately convinced enough in my own ability to place this successfully in order to offer you representation.

Sorry not to have better news on this one. I do hope you’ll keep me in mind in the future.


All best,


Jim

Happily, Darcy did keep me in mind. Over the next year or two, she worked on a new novel, still historical romance, called The Earl's Obsession, and she queried me anew on December 21 of last year. I requested it the day before we closed for the holidays and read it over Christmas in Colorado.

The Earl's Obsession did exactly what it needed to do for me. It introduced me to two incredible lead characters—the arrogant Earl of Saxton, Jasper, and the orphaned seamstress Olivia—who registered so fully and naturally that I couldn’t help rooting for them, even as they often provided their own biggest obstacles. They were flawed, passionate, obstinate people, matched in the strength of their convictions, if not the convictions themselves.

But then Darcy did herself one better: rather than just give me characters that felt fresh and new, she conquered the greatest challenge of genre writing: making the outcome of the plot unpredictable while also managing to satisfy the reader. It might come as a surprise in a romance novel if the two romantic leads don’t end up together, but it wouldn’t be a happy surprise. On the flip side, if you’re slogging through 300 pages just waiting for the inevitable, you’ll be bored silly. Darcy kept me on my toes with enough flips, twists, and turns to keep me fully engaged all the way, while also knowing that I was in the most confident of hands.

I offered to represent Darcy the day we got back from the holidays. Happily, she said yes! Right now, she’s working on some light editorial feedback that I sent her way, and we’ll be taking the project out to editors shortly. Fingers will remain tightly crossed.

Now, I don’t want to give the impression that I only sign on people who were referred. Sure, Darcy knows one of my clients. Still, if I didn’t love her novel, it wouldn’t be to either of our advantage for me to offer to sign her on. Most of my clients did come straight from the slush pile. What I think this particular story illustrates, though, is that if an agent leaves a door open to resubmit in the future, they mean it. Trust me: I’m not asking everyone to send me more material. Just because the fit isn’t right yet doesn’t mean it won’t be.

I’m excited to share Darcy’s work with editors in the near future and hope to have that happiest of endings to report soon. In the meantime, you can get Darcy’s reaction to getting an agent and lots of insight into her writing process and background over at Romance Writers on the Journey.