Wednesday, May 26, 2010

Creative marketing

by Stacey

I found this little piece in the Metropolitan section of the Sunday NY Times and thought it was worth sharing. I've noted before when I've found authors employing unique marketing tactics because I think it's really interesting to see what people come up with in such a competitive marketplace. This one definitely falls into that category. The author Jennifer Belle hired several dozen actresses to read from her new book, THE SEVEN YEAR BITCH, at various points around the city. 600 actresses responded to the casting call! Now we'll have to see if the clever idea translates to book sales. Since she's a previous bestseller, there's a good chance she'll hit the list again, and while it's pretty difficult to determine cause and effect between publicity and sales (minus an Oprah appearance), the fact that the Times picked it up suggests it's having its desired effect. I'd love to hear about any other unusual, high concept, creative author marketing ideas you've come across in your travels. I will personally be attending the Junie B. Jones Stupid Smelly Bus event complete with an actual bus at a very cool local bookstore, Books & Greetings, this weekend with my older girls. We're looking forward to seeing some creative marketing in action!

4 comments:

  1. I'm not sure how I feel about this. Yes, it's a creative marketing tool, but I feel like it's cheating word of mouth. If someone of the street recommended me this book, and then I saw the video/article I probably wouldn't buy it. Why? Because she's an actress, and she most likely didn't read the novel. That makes her recommendation void and I would feel a little cheated in the whole deal. I can't quite explain why, but this rubs me the wrong way. A lot.

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  2. Junie B Jones! I stinking love those books and laughed out loud while reading them to my daughter. Sounds much cooler than the other tactic!Enjoy!

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  3. Always love the marketing posts. Thanks.

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  4. Personally, I think it's a bit sad that authors need (or think they need) to go this route.

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