From the Vault: The right time

Happy summer, everybody!  For the next while, there are going to be some absences from the blog as we take vacations, but we'd hate to leave you guys hanging.  It's no secret that we blog much more now than when we started this baby, and there are far more of you reading than there were way back when.  So we thought we'd bring back some blog entries of days gone by that you may have missed if you just joined us in the last year.  We've cued up enough, but if you have any favorites you think your fellow readers might enjoy, give us a shout below!

by Jane

So many of my clients ask me when the right time is to submit their proposals to publishers. Are there times of year when things quiet down? Is there a perfect time to submit a first novel, a self help book, or a proposal for a wonderful memoir? Here are a few thoughts.

There used to be a time some years ago when things really did quiet down in the summer, and I would advise that very few (at least multiple) submissions go out then because it was so difficult to get a group of publishers who were not out on vacation. I don’t believe that any more. Certainly it is more difficult to get a group of twenty editors that are all in their offices at the same time during June, July and August, but the business is so competitive that I now consider the summer almost as busy as other times of year. Because summer is a time for beach reading, I do tend to submit material that I feel is “lighter” – romance, commercial fiction, thrillers, mysteries – books of that sort.

Right after Labor Day is “back to school” in so many ways. Everyone has returned from vacation, and it is a very active and competitive time for multiple submissions. This is one of the best times of year to get an editor’s attention – and we do try to take advantage of this. This selling period, though, is relatively short. In mid November, things really slow down in anticipation of Thanksgiving, most company’s sales meetings and the Christmas and New Years holidays. At this time of year, I tend to submit option titles, but many fewer multiple submissions.

I have always found the first four months of the year to be the busiest and most productive in terms of sales. I work towards getting my clients’ proposals ready for submission at that time – self help at the very beginning of the year, important fiction and non fiction afterwards. This period slows right around Memorial Day and BEA (that’s the big national book expo for the uninitiated) and then picks up again with the summer reading submissions.

Of course all that I have said here can be altered for the sure fire bestseller which can be sent out anytime. I have sold books for 7 figures during the dog days of summer, and I remember one Christmas period when I sold over 10 books.

Having guidelines, though, does help my clients to know the ebb and flow of the submission process; these also help us in advising them on what to do when.


Originally posted in July 2008.

Timing is everything

by Jane

So much of life has to do with timing: where we go to school; who we end up with as a partner or a spouse; what job we end up with. And, there is no business where this is more true than in publishing.

An author has an idea, finds just the right agent who “gets” that idea and who then finds the right publisher to publish that book at just the right time. There are so many good examples of this--and, of course, there are negative examples as well.

This week, for me at least all of this really rang true:

I sold a novel that one of our best and oldest clients had been working on for five long years to just the right editor and publisher.

I sold another book just a week after I sent it out on submission--it was an idea that just happened to strike a chord right now, from an author who wrote a brilliant proposal and it went to a publisher who really got it.

Trying to beat the rush out of town for the London Book Fair, I also quickly closed two other deals. As it turns out, I didn’t have to hurry. As a result of the unpronounceable volcano, many of my colleagues had to cancel their travel plans.

Still, timing is everything.