Unsold

by Jim

Last week I admitted to having a case of blogger’s block and asked for suggestions for future topics. Thanks to those of you who offered suggestions! Two people wanted to know what happens when we don’t sell a book. And how can I avoid jumping on a topic as upbeat and positive as that?!

So…yes, sometimes agents sign on books and then cannot sell them—usually because the editors who review those submissions are bad and wrong. It’s true! So what happens then? Well…it depends.

Option 1: We recommend to a client that they revise their manuscript according to some specific feedback that we received during the submission process. Sometimes editors offer very constructive feedback. And doors can occasionally be left open by the editor for resubmission should the author rework. There’s nothing wrong with pausing a submission and taking stock of what changes need to be made. As much as we work with clients editorially, sometimes it takes another eye to see a different kind of potential in a manuscript.

Option 2: We recommend that a client table the current project and work on something new. Some books flat out don’t sell. Maybe they’re good novels but not good first novels. Maybe they’re in a genre that’s just glutted in the marketplace. Maybe editors are blind to the genius that we agents have clearly seen in the project and just need the time to recover their sight before we take a project back out at a later date. These things happen. And there’s no shame there. We’re looking to build long term relationships with our clients, and we sign folks on because we believe not just in their project but in them. I’ve had clients who didn’t get a sale until their second or third novel. That’s far from ideal! But it happens sometimes. And in the best agent/client relationships, there is a level of trust and mutual respect—if that is there and two people continue to have faith in each other, you just keep working until you get it right.

Option 3: The least happy of all options. Here’s the thing: the agent/client relationship is a really close one . It depends on a deep level of confidence being felt on both sides. If that confidence is shaken, it can be best to part ways. And that can happen on either side. A client might want to find a new agent to offer a different perspective. Or an agent might be concerned that their vision for how to break the author out has become too murky. You don’t always get it right on the first go, and that’s really unfortunate, but sometimes it just is.

In short, if a book doesn’t sell, you just keep evaluating and asking questions. Why didn’t it sell? Is it the content? Is it the market? Is it the timing? The important thing is that you learn from the experience and you go forward, still chasing publication, still fighting to be heard. This business can require nerves of steel, but the potential reward is great.