Tuesday, March 16, 2010

Getting creative with book promotion

by Chasya

We at DGLM talk about covers from time to time. When one comes in that is noteworthy we pass it around amongst ourselves to garner thoughts and feedback. Having seen so many in their finished stages, I was fascinated by this great video that I first saw on Galleycat, which offers a glimpse into the work that goes into creating a book cover. For anyone who missed it in the past few days, check it out. It pulls double duty here as a clever promotional video, too! Kudos to Orbit, the creators of this clever clip! This is a great example of a publisher getting creative with their online marketing. Super cool!

1 comment:

  1. I loved that video too, and it's a great marketing tool -- the Alexia Tarabotti/Parasol Protectorate books deserve it!