We think a lot about book trailers here. How effective are they? Does anyone watch them that isn’t the author’s husband, cousin, editor, or Facebook friend? And how do some trailers begin to get tons of hits while others wouldn’t stand a chance of going viral even if they ran on the back end of a Susan Boyle video?
We’re still in the beginning stages, even if the book trailer has been around for a few years. Do you think they’ll last? Do you watch them? Are they the best advertising for books?
To help you make a decision, I present a book trailer that offers something I know the internet loves: pretty animals! From DGLM's own, Thomas French: