It’s no secret that one of the most delicate debates between an author and their publisher happens to be over the book jacket (and we’ve been in the middle of many of these disagreements). Sometimes the author has a particular vision, or they just don’t like the cover they’re presented with. The publisher, meanwhile, is getting feedback from many various departments, including the sales team, and there is input coming from everywhere as to how the jacket will most likely appeal to the audience it targets. Overall it takes a lot of hard work to come up with a jacket that will ultimately do what it’s supposed to do – and that’s sell books. Key in this process is the art, the cover copy, the title and various other factors. That’s why I really enjoyed this guest blog by Lindsay Carmichael at The Intern. It’s an insightful look at how all of these factors come together to move a book.
Whether or not you agree with her that it’s a “sad fact” that jacket art is what draws us to books, this is a solid explanation from a bookstore insider.
What do you think, authors? Any disagreements with Ms. Carmichael’s list of how to make “Brick and Mortar Magic”?